VizThink Conference Kicked Off Last Night
A SOAP participou de um evento nos EUA com especialistas de criação de linguagem visual. A maior autoridade em apresentações por lá, Nancy Duarte, fez alguns comentários sobre a SOAP que nos deixou bastante orgulhosos. Detalhe, foi ela quem desenvolveu a apresentação do Al Gore sobre aquecimento global que virou filme, “uma verdade inconveniente”, e de tão bom, ganhou um Oscar…
by Nancy Duarte
I love this conference because you see the coolest art & meet the smartest people. The opening reception was last night at the Fairmont in San Jose, and it gave me the chance to meet up with some of my favorite people.
My first order of business was to catch up with Joni, Eduardo, and Mark from Soap. They are the only other significant agency I know of in the world whose focus is presentations. And they are my absolute f-a-v-o-r-i-t-e, ’cause they do it right! It has taken us twenty years to grow to sixty-five people, and just six years in, they’ve already got 55 folks. Their headquarters are in Sao Paulo, Brazil and they recently expanded to Portugal. It was great to compare notes on creative process, quality of work, and the economy. Robin and I had a great chat with them.
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